Friday, July 19, 2024

These massive Long Beach development projects will alter our skyline, vibe—or both


In the past decade, Long Beach development has created a physical change in our landscape more than it had the previous two decades combined: From the Shoreline Gateway tower, officially the city’s tallest building, to the Onni East Village block at Broadway and Long Beach Boulevard.

2024 and the following handful of years might prove even more tangibly influential in how our skyline looks and how our entire vibe feels, be it skyscrapers or bridges, parks or beachside projects.

Alexan East End

600 W. Broadway

In what is the largest residential development proposed for Long Beach, the owners of the massive parking lot behind the World Trade Center in Downtown—the Trammel Crow Company—have scored $200M in key capital funding for Alexan West End, according to The Real Deal. After a failed attempt to break ground last year, this guarantees the project will break ground this year, with potential initial occupancies taking place in May of 2026.

Spanning across 5.6-acre surface parking lot purchased by Trammel in September of 2022 for $29.5M north of the Hilton Long Beach and World Trade Center in Downtown, construction on the long-planned development was supposed to kick off in 2023 and has been pushed to this year.

For the full feature on this development, click here.

Long Beach Cafe lot

615 E. Ocean

The Downtown Long Beach development project will be flanked by the 17-story Current complex to its east and the historic, eight-story Artaban condo complex to its west and welcomes a much needed dose of diversity in a downtown that is becoming increasingly slathered in steel and glass design. (Though, admittedly, it is astounding how much taller than the Current the building appears in the renderings given it is only four more stories taller.)

The project calls for 261 parking spots for cars and 41 spots for bicycles in a building that will have 24 studio apartments (three of which will be affordable), 96 one-bedroom apartments (six of which will be affordable), 76 two-bedroom apartments (four of which will be affordable), and seven three-bedroom apartments. About a third of those apartments will have balconies.

For the full feature on this Long Beach development, click here.

Colorado Lagoon-Marina Stadium connection

5059 E Colorado St.

Long Beach’s largest infrastructural project—connecting the Colorado Lagoon to Marine Stadium—slowly but surely moves as its expected 2024 completion is to be pushed into early 2025.

The main point of the project is complicated in terms of construction but relatively simple in concept: returning the Colorado Lagoon back to its former glory by reconnecting it more fluidly to the Marine Stadium via a new tidal channel that will run through Marina Vista Park.

For the full feature on this Long Beach development, click here.

Sunrise senior development

2515 Atlantic Ave.

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Senior housing is essential—not some random cog in the housing system. And this six-story, 160-unit senior housing development in the Sunrise neighborhood just west of the edge of Signal Hill and east of Wrigley slides into that need, set to be built at 2515 Atlantic Ave.

82 units will one bedrooms; 20 will be two-bedrooms; and 58 will be studios.

For the full feature on this Long Beach development, click here.

Onni Marina Shores

6500-6670 E. Pacific Coast Hwy.

This massive project—led by Onni, the company behind the towering Onni East Village project that spans Long Beach Boulevard between Broadway and 3rd Street—was previously home to anchor tenant Whole Foods before it moved over to the neighboring 2nd+PCH retail complex. With a Petco and an empty grocer—in combination with the Southeast Area Specific Plan, which encourages residential development in the area—a sale was bound to happen: In late 2021, when real estate firm Newmark announced that Onni had purchased the 6.2 acre complex for $67.9M.

For the full feature on this Long Beach development, click here.

Silversands Hotel

2010 E. Ocean Blvd.

A new seaside hotel on the bluff at 2010 E. Ocean Blvd. will soon be making its appearance—the first shoreside development in decades—replacing the former, aged Beach Plaza Hotel. It marks a dramatic shift for the project, which has been in a tumultuous adventure toward realization since its inception in 2007 and it finally breaking ground in February earlier this year.

As previously reported, at the southern-most end of Cherry Avenue at Ocean Boulevard, the project will include 40 hotel rooms, 56 condominiums, and 168 parking stalls across a buildig that will be four stories facing north of Ocean and seven stories facing the beachfront, given its development on the bluff.

For the latest update on this Long Beach development, click here.

Hard Rock Hotel

100 E. Ocean Blvd.

Yes, that Hard Rock Hotel. And yes, that parcel of land at the southeast corner of Ocean Boulevard and Pine Avenue, once home to the Jergins Buidling and still home to its now covered tunnel at 100 E. Ocean Blvd.

Mayor Rex Richardson formally announced, following speculation, that the Hard Rock Hotel will indeed be taking over the parcel, which has sat empty since the 1980s after a failed promise to rebuild on the land was stated following the demoltion of the Jergins Trust building; it was then put up for sale by the city in 2016. It will mark the third Hard Rock Hotel property that does not have a gambling element, joining New York and San Diego—and the first new hotel development in decades.

The plan? Break ground in the summer of 2024 and open 2027.

For the full feature on this Long Beach development, click here.

Shoemaker Bridge

165 E. 4th St.

Discussions surrounding the slowly dilapidating Shoemaker Bridge in Long Beach—the bridge which carries vehicles from the 710 over to the Broadway and Shoreline Drive exits—have been evolving across a decade, beginning with now-Congressman Robert Garcia calling for the original bridge to be adaptively reused while making way for the new bridge. And that is where the City’s Shoemaker Bridge Replacement Project comes in.

While the old bridge will not be adaptively reused due to exorbitant costs (a sad shame because that would have been rather awesome), the City of Long Beach held its first community meeting to gather opinions regarding the massive infrastructural project since unveiling an older rendering back in 2020—and things look mightily different with a (still in-progress) updated design.

And yes, they include some rather awesome pedestrian and bicyclist infrastructure.

For the full feature on this Long Beach development, click here.

Broadstone Promenade

127 The Promenade N.

This seven-story project marks the completion of what former Vice Mayor Suja Lowenthal always wanted with the Promenade when its literal pathway was completed over a decade ago: A fully-developed, walkable, residential-centric, commercial-rich neighborhood in DTLB.

It will host 189 market-rate residential units, none of which will be marked for affordable housing since the project was entitled before Long Beach passed its inclusionary ordinance.

There will be 28 studios, ranging in square footage from 470 to 580; 106 one-bedroom apartments, ranging in square footage from 700 to 907, the larger of the units featuring separate dens; 52 two-bedroom apartments, ranging in square footage from 862 to 1,221, the smallest having one bathroom instead of two; and three three-bedroom apartments, all at 1,080 square feet. 

3rd & Pacific

350 Pacific Ave. and 131 W. 3rd St.

Construction has quickly moved forward on an eight-story residential development along the eastern side of Pacific Avenue between 3rd and 4th Streets from Holland Partner Group—the same group behind the Volta in DTLB, which opened in 2021 just north of this project on Pacific at 7th Street—and bringing with it 271 new housing units and 12,000 square feet of retail space to the Downtown area when it is expected to be completed in 2024.

For the full feature on this Long Beach development, click here.

Hotel Varden

5258 E. 2nd St.

In Long Beach’s continual love affair with tearing down the old in order to accomodate the new, the space that is home to the Dolly Varden Hotel is likely to be torn down—of course, there is a silver lining: It is in the name of housing.

After a tumultuous battle—one which involved, after the Cultural Heritage Commission’s original dismissal of the buidling itself as being historic in 1995, facing another failed challenge to reconsider that previous decision—the project will likely move forward.

And perhaps most interesting, it will be taking advantage of a micro-unit ordinance the City of Long Beach passed in 2020.

For the full feature on this Long Beach development, click here.


Long Beach Boulevard / 5th Street / 4th Street

The massive retail complex that is now the Mosaic—or what used to be the oddly and outright un-Google-able name of The Streets and then what used to be City Place and then what used to be the Long Beach Plaza Mall—has had their latest project entitled.

Spanning three huge parcels on 5.49 acres of land along the west side of Long Beach Boulevard between 4th and 6th Streets, the developers—a partnership between firms Turnbridge Equities, Waterford Property Company, and Monument Square Investment Group—want to build 900 new residential units across three new buildings.

For the full feature on this Long Beach development, click here.

Brian Addison
Brian Addison
Brian Addison has been a writer, editor, and photographer for more than a decade, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 25 nominations and three additional wins. In 2019, he was awarded the Food/Culture Critic of the Year across any platform at the National Arts & Entertainment Journalism Awards.


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