Thursday, July 18, 2024

Jack in the Box launches Snoop Dogg ‘Munchie Meal’ today (purple haze air freshener included)

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It’s not the first time Jack in the Box has partnered with Snoop Dogg nor will it likely be its last: The fast-food chain launches its Snoop’s Muchie Meal today nationwide for $14.

The meal includes:

– Spicy Sauced’n’Loaded Chicken Sandwich, which is two chicken strips, bacon bits, fries, cheese sauce, Good Good sauce—the fast food brand’s blend of mayonnaise, white vinegar, honey, garlic powder, onion powder, and sriracha sauce—and ranch dressing stuffed into a brioche bun.

– One of their much-loved cat food tacos. (And yes, I wrote the linked ode to said to the cat food taco with zero apologies.

– A medium sized order of curly fries.

– A baked dark chocolate brownie.

– And a drink of your choice.

Jack in the Box’s first partnership with with Snoop occurred in early 2018 with a $4.20 “Merry Munchie Meal” with then-chief marketing officer Iwona Alter—who now heads The Habit—put it this way when they launched: “We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it”—a not-so-subtle nod toward the state’s legalization of recreational marijuana.

A tweet from Snoop announcing the partnership with Jack in the Box.

Times they are a changin’, however, as that launch in 2018 was solely for Long Beach Jack in the Box locations while this push is nationwide—showcasing a massive shift in how major corporate brands delve into the weed scene (though Jack in the Box has been unabashed about catering to stoners).

Kiva Confections, an edible manufacturer in six states partnered with Fatburger this year to sell Kiva x Fatburger THC-infused ketchup.

Colorado-based CBD brand Charlotte’s Web—which basically launched the CBD movement after a child used the company’s extracts to calm and oftentimes outright diminish epileptic seizures—had their brand become the “Official CBD of Major League Baseball.”

Sackville & Co. is partnering with Playboy to make smoking accessories.

Edie Parker—the mid-mod-influenced acrylic handbags and housewares brand—formed Flower by Edie Parker that offered products ranging from patterned rolling papers and lighters to pipes and storage devices.

Netflix took a quick hit’n’pass in 2017 by partnerning with a weed dispensary to create 12 strains of weed that were directly based on or connected to some their most popular shows while General Mill’s frozen pizza brand Totino’s has straight-up posted billboards that urge bong rippers to mow down on their rolled pizzas.

Green Thumb, a dispensary and consumer product company, is partnering with Circle K…

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The partnerships are endless—so don’t expect Snoop to limit his partnership with Jack or Jack to limit its partnerships with Snoop.

Brian Addison
Brian Addison
Brian Addison has been a writer, editor, and photographer for more than a decade, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 25 nominations and three additional wins. In 2019, he was awarded the Food/Culture Critic of the Year across any platform at the National Arts & Entertainment Journalism Awards.

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