The DTLB vegan food venture launched by Rainbow Juices owners Chrissy Cox and Dawna Bass, Under the Sun on the south side of 3rd Street between The Promenade and Long Beach Boulevard, will have its last day of service come March 17.
Announced in an Instagram post, the pair expressed both pride in their continued dedication to raw vegan food while also noting that Rainbow Juices will be going nowhere.
“Six years ago, we opened Under the Sun with the intention of serving organic, raw, vegan food to the community,” the post read. “We are proud to say that we never strayed or compromised our business ethics or our mission, staying true to ourselves, supporting farmers, and serving nothing but our best to the community.”
What is worth noting is that Under the Sun ushered in two larger things into the Long Beach food scene: A proud dedication to raw vegan food—something largely relegated to the westside of L.A. more than Long Beach, with joints like Steamed and Ahimsa still using heat for their vegan food—and a newly found pride in the Downtown.
As Recreational Coffee was first opening in the neighboring building, Ammatoli and The Ordinarie not even existing when they opened, Fingerprints and the now-closed Berlin Bistro showing how old buildings can be beautifully taken on (thanks to the work fo masterful construction manager and adaptive reuse maestro Jan Van Dijs, who also oversaw the restoration of Recreational’s building as well as the Psychic Temple, home to interTrend, on Broadway at Long Beach Boulevard)…
Under the Sun was showcasing both pride and confidence in the Downtown, becoming a place for not only great food but food that was largely dismissed by huge scores of people. They educated Long Beach on the possibilities of raw food and, in all frankness, removed an empty storefront in a place that desperately needed such a fulfillment.
