Monday, June 17, 2024

Venice smash burger king The Win~Dow is coming to Belmont Shore

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Venice-based smash burger success The Win~Dow will have its first venture below the 10 as it expands upon its three existing locations with a new location in Belmont Shore, taking over the former Archibald’s space at 4600 E. 2nd St.

First opening on Rose Avenue in Venice in 2019—through a small take-out window attached to steakhouse American Beauty—perhaps the most shocking thing of all was that The Win~Dow was giving In N Out a direct run for its money: With a menu that had only seven items—none of which went above $7.95—there was finally a place in a deeply gentrified neighborhood that was meant for the people who still work and invested in that very neighborhood long before 

The Venice boardwalk location, one of two in the city, of The Win~Dow. Courtesy of Gruen Associates.

Started by restaurateurs Paul Hibler and Jeff Goodman (of American Gonzo Food Corporation and Bruce Horowitz (of The Tasting Kitchen), Hibler has been vocal from the get-go that their promise to maintain low prices while providing a great product a la In N Out will never lose focus.

“There was a lot of angst when we asked to do this restaurant,” Hibler said when their first location opened. “Do people keep their promises anymore? We promised Venice we would do something like this restaurant here, in spite of how expensive it’d be. We promised that we would put back what we were replacing. A lot of developers forget their promises. We didn’t.”

The former Archibald’s space in Belmont Shore is set to become The Win~Dow. Courtesy of Yelp!/Tammy G.

That frugal, honest approach earned them a following: Following the Rose Avenue location, they opened a second on the Venice Boardwalk and another in Silver Lake. On top of the Belmont Shore location, they also announced they will be opening a location at San Pedro’s under-construction waterfront redevelopment

An opening date has yet to be announced as they are applying for permitting and alcohol licenses.

The Win~Dow will be located at 4600 E. 2nd St.

Brian Addison
Brian Addison
Brian Addison has been a writer, editor, and photographer for more than a decade, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 25 nominations and three additional wins. In 2019, he was awarded the Food/Culture Critic of the Year across any platform at the National Arts & Entertainment Journalism Awards.

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