The Attic’s expanded happy hour—featuring a genuinely stellar array of $7 cocktails, mocktails, highballs, wine pours, beers, and $8 Negronis or espresso martinis, plus food—makes 2026 feel, at the very least, slightly less dark. Given the very real hurdles facing the hospitality industry in the coming year, along with a less satisfied, more concerned consumer, happy hour is here to provide some much-needed respite.
“We’re here to tell the community we’re here for them,” Iano Dovi, general manager, said. “I feel like, for most of us, we barely got through 2025. So it’s about trying to provide a space that doesn’t make you feel stuck at home, but also doesn’t send you home worried about what you spent… We’ve extended to every day of the week, Monday through Sunday, 3:30PM to 5:30PM.”
What this says about larger trends and the need for restaurants to become community-focused.
Chef Ulises Pineda-Alfaro of El Barrio creating an insanely valuable all-you-can-eat Taco Tuesday special to a bluntly-put-but-smirk-inducing “recession menu.” Baby Gee doing happy hour seven days a week now. These are just a few examples of how multiple restaurateurs are offering as many deals as they in the midst of cutting hours, both operating and staff-wise, and cutting menu items.
While the disturbing trend, even amid those who can’t afford it, is opting for $500-dinners-for-two or Taco Bell, mid-range spaces now have the chance to not only allow better choices for much more affordable prices. They also have the chance to reintroduce themselves to a crowd that might have previously dismissed them.
What to expect libation-wise from The Attic’s newly expanded happy hour.
Margaritas. Mocktails with Ritual zero-proof spirits. Wines. Beers. Here are some highlights from the drink menu. And yes, every single one is $7 except the Negroni and espresso martini, which are $8.
Manga margarita ($7)
Negroni ($8)
Peach margarita ($7)
Espresso martini ($8)
Strawberry margarita ($7)
White sangria ($7)
And their happy hour also includes food…
Yes, there’s food—and I know $25 doesn’t sound cheap for a sandwich. But this is a lobster roll. And a proper one at that. A tarragon-meets-chervil herbal bomb that honestly makes it the best lobster roll in the city, particularly for its price. Not wanting to be that luxurious? Go for their incredible $11 burger. Or $9 pimento cheese and bread (which I suggest getting during their weekly Martini Monday event, where martinis are $7).
Have at it. The menu is your oyster (for $2.50 per oyster, to be exact).
Attic Cheeseburger ($11): Double, all-beef patty | Cheddar cheese | American cheese | Onion | Pickle | Iceberg lettuce | Remoulade | Benne seed bun
Oysters ($2.50 each): Green chili oil | Aged apple vinegar
Shrimp cocktail ($12): Cocktail sauce | Lemon
St. Louis-cut Ribs ($13): Pork rubs | Black vinegar | Szechuan pepper | Cilantro | Green onion
Lobster Roll ($25): Lobster | New England aioli | Chervil | Tarragon | Lemon
The Attic on Broadway is located at 3221 E. Broadway. It hosts happy hour every day of the week from 3:30PM to 5:30PM.
Your work always brings such positive energy! Love it