Noble Rotisserie wants to expand its Long Beach patronage—and it deserves to succeed

Noble Rotisserie—the Long Beach restaurant who actually owns its moniker given its noble mission—has had its hand in nearly every part of the community. One of the few spaces at the 2nd & PCH retail complex that lacks a corporate feel, owners Sidney and Steve Price have hosted fundraisers. They’ve catered school and local functions. They have participated in food events like Long Beach Food Scene Week.

And while it sounds funny initially, there is a gravity to Steve’s phrase that they are “running the world’s tastiest nonprofit.” Like many restaurants, Noble Rotisserie has been on a roller coaster. But unlike most restaurants, Noble has been saturated in social instability from its birth: Opening just a few months before the world shut down for the pandemic, Noble has never really had the chance to see some sense of patterns.

Noble Rotisserie has a beautiful history attached to it—but as with all stories, it has evolved.

For any parent with children who have severe allergies, the world changes. Birthday parties are helicopter-ing nightmares: Do you have anything without cheese or nuts or soy or…? Playgrounds become danger zones: That kid ate some cake with their hands and those hands are touching nearly every surface of the park. And going out to eat? Basically impossible, not to mention stressful on the kitchen. These were the struggles that Sidney and Steve faced with both of their sons. And this is where Noble Rotisserie was birthed.

One of the country’s allergen-focused restaurants, Noble Rotisserie has redefined how families with allergies can enjoy going out. Of course, as her children have “graduated” into the ability to eat things they never could thanks to some incredibly advanced immunotherapy practices, there are still the countless families who depend on Noble for their dinner-outing needs.

“I think what’s frustrating is the weird pigeonhole the allergen-sensitive motif put on our food,” Sidney said. “Because ultimately, it doesn’t matter if you don’t have allergies; this is healthy, quality, well-made food that is good for every human. But I think a strange stigma somehow gets placed on it when this is just, simply put, good food.”

Yes, there’s the incredible story—but also, there’s the incredible food at Noble Rotisserie.

Behind the awe-inspiring backstory of Noble Rotisserie, there sits the blunt reality Sidney pointed out: Despite incredible plates—their deconstructed chicken pot pie is one of the city’s best versions, as is their cornbread, and their brunch is arguably our most underrated—there is this weird perception that the food is, well, “rabbit food,” in the words of many meat eaters wrongfully-steered interpretation of vegan cuisine.

Their short rib bowl—where sage-d out polenta is layered with sweet potatoes, carrots, squash, all drizzled with a red wine reduction—is a heart-warming dish, be it a cold or hot day. Their barbecue ribs? A vastly underrated shareable. Their wine selection? Solid. And their namesake offering, the rotisserie chicken? In a world where we have everything from Ammatolí’s garlic lemon chicken to the crowd that is obsessed with the fast casual rotisserie of Zankou, Noble’s version stands among the city’s best.

You want what could be definitely be called “girl’s dinner,” where a salad is as fulfilling as it is light? Noble hits the spot. You want what could be definitively called a solid, filling meal that doesn’t taste extraordinarily healthy but actually is? Noble fits that bill. If there is a definition of an underrated space—one that should be filled to the brim with a consistent patronage—it is Noble Rotisserie.

And that food has become important for families displaced by the fire as well as families facing severe allergies.

This warming cuisine has also been an essential cog for many families displaced by the fires.

“I think one of the most rewarding things to come out of this incomprehensible tragedy has been the ability to care for families led by moms that I see myself in,” Sidney said. “These families, all dealing with loss and strain and stress, don’t have the comfort of their kitchens. To host them has truly been an honor.”

Steve will get clearly and rightfully emotional when discussing one of the first displaced families stepping in with their luggage.

“When I had asked why they didn’t leave their luggage in the car, they told me that if someone were to happen to break into their car and steal it, they would literally have nothing,” Steve said. “And it put so much into perspective—including how we can better connect with our community and be thankful for having a space to do so.”

In the end, Noble Rotisserie is here for Long Beach—and we should be right there for them in return.

Bluntly put and in a self-admission, there is no amount of words on a webpage that can force people to show up. But if there is one thing to attempt to do with these words, it is uplift small businesses that vastly deserve it. Noble Rotisserie is persistently and consistently present: From hosting first-day-of-school brunches for tired parents to appearing at those very schools for catering… From hosting events freely to being at events when asked… Noble represents everything we not only would love a Long Beach business to exude but they actually enact those ideals on the daily.

Go. It’s awesome.

Noble Rotisserie located at 6460 Pacific Coast Hwy in Suite 125 in the 2nd + PCH retail complex along its Marine Drive facade.