Venice-based smash burger success The Win~Dow will have its first venture below the 10 as it expands upon its three existing locations with a new location in Belmont Shore, taking over the former Archibald’s space at 4600 E. 2nd St.
First opening on Rose Avenue in Venice in 2019—through a small take-out window attached to steakhouse American Beauty—perhaps the most shocking thing of all was that The Win~Dow was giving In N Out a direct run for its money: With a menu that had only seven items—none of which went above $7.95—there was finally a place in a deeply gentrified neighborhood that was meant for the people who still work and invested in that very neighborhood long before the gentrification showed up.
Started by restaurateurs Paul Hibler and Jeff Goodman (of American Gonzo Food Corporation and Bruce Horowitz (of The Tasting Kitchen), Hibler has been vocal from the get-go that their promise to maintain low prices while providing a great product a la In N Out will never lose focus.
“There was a lot of angst when we asked to do this restaurant,” Hibler said when their first location opened. “Do people keep their promises anymore? We promised Venice we would do something like this restaurant here, in spite of how expensive it’d be. We promised that we would put back what we were replacing. A lot of developers forget their promises. We didn’t.”
That frugal, honest approach earned them a following: Following the Rose Avenue location, they opened a second on the Venice Boardwalk and another in Silver Lake. On top of the Belmont Shore location, they also announced they will be opening a location at San Pedro’s under-construction waterfront redevelopment.
An opening date has yet to be announced as they are applying for permitting and alcohol licenses.
The Win~Dow will be located at 4600 E. 2nd St.