Saturday, July 27, 2024

Brick Fest Live, country’s largest event dedicated to LEGOs, returns to Long Beach

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When Jordyn Collins decided to create a YouTube channel showing off her and her dad Chad’s LEGO creations—dubbed “Your Creative Friends”—she nor her father knew it would eventually blow up into 12 million views across 500 videos and spawn the birth of Brick Fest Live.

Even more, they hardly knew they would eventually host and carry out the country’s largest festival dedicated to the tiny-but-mighty, colorful bricks. 

So what is Brick Fest Live and what does it bring to Long Beach?

And that means over one million LEGO bricks are coming to DTLB’s Convention Center thanks to Brick Fest Live, the touring festival dedicated to all things LEGOs—and it will all go down across the course of two days, Aug. 3 and 4, expanding from its single day last year.

The multi-sectioned event—with presale options opening this Friday at 10AM—will have more than just the largest collection of life-sized models of various things (like Darth Vader in Lego form, but the size of an actual human).

It will also include:

  • A brick pit with over 200,000 pieces to dive into (or step on?);
  • A “Glow Zone,” dedicated to all bricks that glowing the dark;
  • A graffiti wall, where kids and adults alike are encouraged to add whatever bricks in whatever style across a wall that will stretch a huge portion of the convention floor;
  • A mosaic gallery, where guests are handed a white flat slate to use single brick pieces to create something beautiful or terrifying or hideous or whatever they like,,,;
  • Contestants from FOX’s “Lego Masters” series and what is being dubbed as “screen quality” cosplayers;
  • A Minecraft-dedicated zone;
  • Derby races;
  • And a giant floor mural that is a convention-centric collaboration effort

Brick Fest Live is produced by Pennsylvania-based Open World Events, which is not affiliated with the Lego company based in Denmark.

For tickets to the Long Beach Brick Fest Live event, click here. Presale opens on Friday, Mar. 22 at 10AM.

Brian Addison
Brian Addison
Brian Addison has been a writer, editor, and photographer for more than a decade, covering everything from food and culture to transportation and housing. In 2015, he was named Journalist of the Year by the Los Angeles Press Club and has since garnered 25 nominations and three additional wins. In 2019, he was awarded the Food/Culture Critic of the Year across any platform at the National Arts & Entertainment Journalism Awards.

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