After six years at 2nd & PCH, Noble Rotisserie has officially entered a new chapter—one that feels less like a move and more like a thoughtful evolution. The beloved rotisserie concept, led by owner Sidney Price (a.k.a. Mama Bird), has reopened in a smaller, right-sized space within the center’s pavilion, just steps from its original location near the water fountain. In a moment where independent restaurant closures have become heartbreakingly common, this is a story about adaptation, sustainability, and doubling down on what works. And that is nothing short of admirable, as the space has long pushed to have a better connection with its patronage.
Following conversations with landlord CenterCal Properties, Noble worked to ensure a seamless transition within the property—one rooted in long-term stability and a shared commitment to keeping strong local businesses thriving at the center. The move isn’t about scaling back. It’s about aligning the business with the way guests are actually dining today.
“Our business has grown strongest in take-out and catering, and our new space reflects that reality,” Sidney shared. “By right-sizing our footprint, we can focus on what we do best and operate more sustainably—without changing the heart of the Noble experience.”
Noble Rotisserie’s new location: smaller footprint, sharper focus.
The new pavilion space was intentionally designed to support what Sidney calls “Noble’s three core pillars.” Take-out, which Noble was born in considering their start in the pandemic. Catering, which has seen huge growth across the past two years. And, of course, their front-facing, present hospitality.
What does this all equate to? Lower overhead. More operational efficiency. A model that matches guest demand. In today’s restaurant climate, that’s not just smart—it’s necessary.
Cleaner ingredients. Louder listening. Fried potatoes.
With the move comes a series of upgrades that reflect both Sidney’s own health journey and the increasingly ingredient-conscious mindset of her guests. All house-made sauces and dressings are now completely free of industrial seed oils. Noble now uses only avocado, olive, and traditional sesame oil—a shift rooted in transparency and trust.
“As the conversation around wellness and ingredient transparency grows, removing seed oils and elevating our sourcing was the next natural step,” Sidney said. “Guests deserve food they can trust. We want to continue to be a leader in that space.”
And yes—fried potatoes are officially here. For more than a year, guests have lovingly but passionately pushed for them. Some even refused to return over it. Sidney heard the feedback—but she wasn’t going to compromise standards to make it happen. The solution? Avocado oil-fried potatoes that align with Noble’s sourcing philosophy.
“Our guests were so adamant about wanting fried potatoes that it pushed us to find a solution that didn’t conflict with our standards,” she said. “Using avocado oil allowed us to honor that feedback in a way that still felt true to who we are. And oh my gosh, they are tasty.”
Other food alterations at Noble Rotisserie
Other additions include:
- Reduced pricing on many guest favorites (Yes. Reduced—in 2026.)
- A new gluten-free wrap option
- A forthcoming hyper-local bread program aimed at bringing sandwiches back, while supporting fellow Long Beach small businesses
- A new happy hour program in development as the team settles in
And the kitchen standards? They haven’t budged
While the footprint may be smaller, Noble’s foundational kitchen standards remain unchanged. The kitchen continues to operate entirely free of dairy, peanuts, tree nuts (except coconut), fish, and shellfish—creating a space that many families rely on for safe, consistent dining.
The new space itself? Bright. Relaxed. Darling, as Sidney put it. Plenty of seating for families, friends, and the regulars who’ve been riding with Noble since day one.
“This move positions us for long-term sustainability while keeping us right here in the neighborhood we love,” Sidney shared. “Same values, same transparency, same heart.”
In a time when survival is the quiet headline behind so many independent restaurants, Noble Rotisserie offers something else: proof that adaptation can be intentional. That growth doesn’t always mean bigger. And that listening—to your guests, your team, your numbers—can lead to something stronger.
The new nest is officially open.
Noble Rotisserie is located at 6430 E Pacific Coast Hwy.
