Welcome to Longbeachize, the award-winning blog of Brian Addison—that would be me. Personally, I would like to set a few things straight: This site is for the community. Yes, that means I choose every piece I write about—whether it is paid for or not. And no, I do not accept every pitch that offers to pay me. And yes, I very much admit this because I am not attached to someone who pays my salary. Does this site make me the majority of my money? Absolutely not. The vast majority of the content you see was done for free. But why? Because I love what I do and I am blessed enough to have enough contracts, side gigs, and a partner who can help me do it.
The journey
Longbeachize has come a long way: What started as an idea scribbled on a napkin by founder Baktaash Sorkhabi altered when he partnered with me, who brought on the Streetsblog family to create a site dedicated to urbanism, livability, development, and transportation. Since then, that vision has evolved into a comprehensive guide and examination of Long Beach’s culture and community. Through various phases, I’m happy to have seen my platform grow to cover a wide array of topics—from food and culture to urban development and social issues.
Upholding authentic and community-centric integrity
In an age where information is abundant, authenticity is rare; in an age of keyboard-reporting, community connection is even rarer. I am community-centric (not necessarily journalism-focused) with my integrity. The cornerstone of my ethos: I understand I often hold the deep responsibility of telling the stories of others—and that is a privilege. While I occasionally work with partners who support me monetarily—like the Port of Long Beach for Long Beach Food Scene Week or the Navarro Hospitality Group for sponsored content—my commitment to genuine, valuable storytelling remains unwavering. I am a one-man show. And I plan to keep that it that way, so should a finger should be cast, it is solely me they are dealing with.
Connect and engage
Stay in the loop and engage with Longbeachize on its social platforms. I no longer support Twitter (aka X) because of its shift in who permits to use the platform:
- Facebook (Longbeachize)
- Facebook (Long Beach Food Scene)
- Facebook (Brian Addison)
- Instagram (Longbeachize)
- Instagram (Long Beach Food Scene)
- Instagram (Brian Addison)
- Threads (Longbeachize)
- Threads (Long Beach Food Scene)
- Threads (Brian Addison)
Support the mission—by either reading or advertising
Every story is chosen by me, for the community—again: whether that story is paid for or not. I don’t write about businesses that are uninspiring nor do I write about food I don’t care for.
Why Advertise?
Longbeachize is more than just a media outlet; it’s a community hub. My readers are passionate, want to be informed, and actively engaged with the topics I choose cover. By advertising, you gain access to a niche audience that values quality content and is receptive to relevant brand messages.
Advertising options
- Display Ads: Banner ads strategically placed across our website for maximum visibility.
- Sponsored Posts: Collaboratively crafted articles that align with our editorial standards while highlighting your brand or message.
- Newsletter Placements: Feature your brand in our weekly newsletters, reaching our subscribers directly in their inboxes.
- Custom Campaigns: Tailored advertising solutions designed to meet specific campaign objectives and target demographics.
Contact Us
Interested in collaborating with Longbeachize? Reach out for more information and decks. Email us at brian@longbeachize.com.
